A sales promotion is a short-term marketing strategy used to capture customers’ attention and influence them to make a purchase. It also increases product awareness, expedites new product introduction, and helps create interest in the organizations involved.
When executed well, these sales promotions help develop consumer trust and lead to repeat purchases, boosting businesses’ profit-yielding capabilities. Most shoppers take advantage of sales promotions because of the incentives they provide. They can enjoy benefits like lower prices, buy one get one (BOGO), free trials, and many more.
Sales promotion displays are designed to be visually enticing for potential customers. However, with so many strategies implemented by various establishments, it can be challenging to make your business stand out. In the retail industry’s ever-growing competition, you must leverage new technology that gives your company an edge over competitors.
One way to bolster your sales promotions is through electronic shelf labels (ESLs). These digital sign labels help streamline the shopping process and business operations, thereby yielding a better return on investments (ROI).
Most purchasers are often thrown off by inaccuracies on paper displays, often resulting in customer dissatisfaction. In fact, about 64% of shoppers have the impression that stores with ESLs provide better customer service than those who do not have a digitized system. Manual labeling systems are time-consuming, tedious, and prone to possible errors.
If you want to maximize your investment in ESLs, you can integrate SoluM’s Newton system into your business operations. Newton has a locking system that allows the secure installation of digital labels on retail shelf tag holders while being easily detachable.
This avant-garde ESL system transcends previous digital shelf edge label technology with new features that maximize your sales promotions’ effects. Newton upgrades your business to its full potential, enabling you to stay ahead of the competition.