So you’ve set up a sparkling new site for your business. But it’s not going to do you a lot of good, if you don’t have any visitors. After all, a great site is your chance to market your business, and make sales, all in one. If you’re not generating enough leads, then you’re far less likely to turn these leads into your customers. So, how do you get more people to visit your site? Thankfully, there are a range of simple things you can do to extend your site’s reach…
Market Research
An important first step when it comes to enhancing your site to attract more visitors, is to find out what kind of visitors you want. This might take some work, but once you understand the value of users who tend to search or shop in your niche, you can start tuning your site to suit them. It will also help you increase the accuracy of your branding, and target exactly the visitors you know will convert.
Keyword Research
If you’re not utilizing SEO, you might be making a big mistake when it comes to how many people notice your site. Researching the best keywords that are relevant to your niche, will help you rank highly on search engines. As a general rule, it’s best to utilize high volume, low competition keywords, so you can reach out to potential customers.
Host a Blog
Not only will writing blog posts give you a great opportunity to include keywords on your site, including a blog in your web design adds to your brand visibility and reputation. If you provide high quality, and helpful blog posts, users will come to you for informative offerings, and stay for your products. Blogs will also help you extend your reach through backlinks to your site, and shares on social media.
Great Web Design
There’s a lot that goes into designing a site that people want to use, but there are a few things you should consider if you’re not getting the traction you want. Adding imagery, and videos to your site will encourage visitors to stay longer. If your site is accessible through multiple devices, many more people will be likely to use it. Sleek page design, and a clear pathway through your site will also help visitors, or potential customers, see the best parts of your business. Finally, give your customers all the support they need, and provide them with a contact page, or even a live chat while they use the site. Working with a Dundee web design agency will help you build these things into your site as standard.
Active Social Media
It can be a bit of an ask to maintain a website, and multiple social media accounts. Though the more visibility your business gets, the more people will visit your site. Make sure to include the link to your website clearly on all social media, and update your pages regularly. The best way to master social media for digital marketing, is to build your brand reputation on one site at a time.
E-mail Newsletters
Mailing lists are one of the oldest tricks in the book when it comes to maintaining a community around your site. Even if someone only visits your website for a few seconds, you can offer them the chance to sign up to your mailing list in return for discounts, or cool bulletins sent to them regularly. In each of these emails you can include another link to your site, to encourage people to come back. Why not put a link to sign up to your mailing list on your social media, and ads too?
Paid Advertising
If you’re just starting out, this might not be a viable option for your site for a while. However, if you have the funds to play around with targeted advertising, and pay-per-click ads, you should take advantage of the opportunity. Not only can this extend your reach by making a lot of impressions on sites that already have a lot of users, it can help you use data to target the best users who will love your site. If you don’t have the money to pay for ads just yet, why not reach out to bloggers who work in your industry niche, and offer them a backlink exchange, or discounts on your products if they promote your site?
