Every problem you may face in modern entrepreneurship has its solution. Sometimes you need help from professionals with the experience to get you back in the saddle and on the right track. Outsourcing your needs to consultants in any field is the fast and easy way to get ahead of the competition. SEO is to put it simply, the best practice to get you on the front page of Google. With millions of companies competing for your spot, the right choice in an SEO consultant can make or break your business.
1. Optimising your webpage
A good SEO consultant can get your page compliant with Google’s requirements in a hearth beat. One of the reasons you need an SEO consultant is because there are plenty of little tricks&tips for on-site (on-page) SEO optimising, and they specialise in them. When they do their job right, more people will visit your webpage, and you will get higher rankings.
Some of the aspects they deal with here are your site tags, its metadata and what content you should focus on and produce. Your site loading speeds are also important, and SEO consultants can show you what’s throttling your performance and hindering the results.
2. Link campaigns
Chances are that your site authority is either low or not something you can brag about. That’s the perfect situation to hire an SEO consultant, as they can begin planning a link-building campaign to fix such a situation. Link building consists of making and linking to quality, healthy and famous links, so your site can get in on the action.
Good social media marketing also gets you plenty of people who will gladly link towards your site in exchange for linking back to them. All these aspects, and more, represent the duties of an SEO consultant who manages outgoing and incoming links. Finding the right balance for your business and adhering to Google’s standards separates the good from the others.
3. SEO consultant funnels traffic
Any site can benefit from more customers. Mediocre SEO consultants advise paid campaigns and sponsored links to offer a temporary influx of customers. Such actions are rarely successful in the long run, as without proper preparations and plans, there are no second visits or returning purchases. Campaigns that come from good and quality SEO consultants rely on organic traffic and constant build-up. There are no shortcuts to success, and for maximum ROI you need to be consistent with your plans.
It’s always better to get ten returning and loyal customers with zero paid campaigns than to have a surge of thousands of paying customers (where some may even be bots). Organically working on your site’s SEO and steadily building your rankings, reputation and authority, a good SEO consultant will ensure you have a steady customer base and a long-term SEO strategy.
4. Keyword detective
SEO consultants dabble in keywords daily. Keywords are what your customers type into Google, and those phrases make your site appear instead of all others. Keyword trends fluctuate, and an expert keeps his ear to the ground. Between domain authority, keyword difficulty, and search volume, an expert consultant must find the right balance for your business and advise in which direction your SEO strategy should move.
When you find a niche of keywords, you are on a good road to success and capitalise on it because that means that all of your opponents did not find them. Being the first or doing keywords better than others gets you on the front page of Google searches. Finding the right keyword requires getting into your customer’s minds as you have to think about how they type their searches, and if your business fits the criteria. SEO consultants can make that happen. Or they are not worthy of your time.
5. Thinking ahead
As we’ve said, the SEO field is constantly changing, and Google changes along with it. What works today does not guarantee tomorrow’s success. SEO consultants are always up to date with Google compliances and regulations. When you work alone, you can inadvertently break some of these rules and get an angry letter from Google. Location and fixing mistakes are costly in both time and money.
And then you even have to amend ways with Google and submit your site for an audit, before you are allowed back in. Such holdback can destroy your site’s traffic and reputation. SEO consultants are there so catastrophic like this don’t happen and offer peace of mind. Not getting blocked by Google in the future ensures ongoing cooperation. Should you get blacklisted that’s a sure sign you need to hire an SEO consultant.
6. SEO consultants work with all
Your SEO strategy is not an island amongst your company, but a vital component that collaborates with all parts. Your content strategy needs to be SEO compliant and optimised, and an SEO consultant can tell you how and why. Marketing strategies need SEO to drive traffic to be successful, and SEO can tell you when and how many campaigns you need. Optimising your site requires technical know-how from developers and programmers, where SEO consultants can point you in the right direction. There’s no telling what they can uncover in the process of making your site better, and all those bottlenecks represent an opportunity to shine and improve.
7. Opponent analysis
What are your competitors doing regarding SEO? Doing a thorough benchmarketing analysis of competitors’ SEO practices will tell you what to look out for, and where you can capitalise on. SEO experts can recognise shoddy from great work and can thus rank your opponent’s SEO strategies. When you know your greatest adversaries, you know how to adapt and fight for each customer. All is fair in love and SEO.
SEO consultants are one more ally to add to your quest towards success! As a CEO you don’t have to be a jack of all trades, but someone who recognises talent and how best to utilise it. The sooner you include an SEO expert in your company, the better, as Google waits for one. The battle for the first-page search results begins now!
